Recovery calculator

What is your
cold list worth?

Based on real campaign benchmarks. Takes 60 seconds.

Recovery Calculator
Number of dormant contacts —
Old enquiries, unconverted quotes, dormant contacts. Minimum 50.
Average job or case value —
Solar: £8,000–12,000. Mortgage: £1,500–3,500. Legal: varies.
Industry
Lead age
Estimated recovery range
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—
Est. appointments
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Est. campaign cost
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Est. return
Benchmark used

Book a 15-minute call See case studies
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How we calculate

Conservative estimates.
Real benchmarks.

Conversion rates used

Solar: 3.5–7% (Sheffield: 5.3%)
Mortgage: 8–16% (Manchester: 14.6%)
Legal: 2–6% (Bristol: 35% response)
Dental/aesthetic: 6–12%
Trade: 3–7%
All based on real campaign data.

Industry benchmarks

Database reactivation: 5-15% average response rate and 1-5% conversion to paying customer. Reactivating a dormant lead costs 5-7× less than acquiring a new one.

The cost model

You pay based on performance after the appointment happens. If no appointments occur, no invoice is raised. Calculator uses £250 as the midpoint.

Floor and ceiling

We show a range. The floor is industry average. The ceiling is our best result for your sector. Sheffield was at the ceiling. Manchester exceeded it.